zachwaugh:

Every time Apple releases a new product, it becomes more and more clear that no other company really gets it. The next war for winning consumers’ hearts - in both hardware and software - will not be based on tech specs, but on usability and user experience. Computers are already way faster than…

The great impact of this article is the juxtaposition of images of the hyper-minimal Apple TV remote with those of two upcoming Google TV implementations, one by Sony, one by Logitech. Both integrate a keyboard with standard TV controls with hilarious results.

I get the rationale for the remote: search. I’ve never used an Apple TV, but typing on the Roku — which has a similar simplistic remote — is just painful. Apple probably expects most Apple TV users to also have an iPhone or iPod Touch they can pair with the device for a typing experience they’re already familiar with. This is a significant advantage Apple has over the Google TV competitors.

But what about those users who have an Apple TV who don’t have an iPhone or iPod Touch? My hunch is that 80% of the content users drive to is only a few levels deep: new releases in the iTunes store or Genius playlists, for example. If you don’t need to search 80% of the time, you certainly don’t need a keyboard 100% of the time.

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    juxtaposition of images of...implementations, one by Sony, one by Logitech. Both integrate...

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