I’ve been asked a few times for a good recommendation on where to go to shop for great everyday (work/life) guy clothes. I always say Bonobos, an online-only mens retailer that started off with a better-fitting pant but now does so SO much more so SO consistently well.

Assuming all the stereotypes concerning guys and shopping are true, shopping online with Bonobos alleviates the following:

• You get to stay in your chair. No driving, no crowds, no salespeople. You get to stay as lazy as you like to be and don’t have to smile.
• Shopping with your girlfriend means sharing a screen or sharing links. You’re in control. Unplanned two-hour distraction shopping at the lady’s store: successfully avoided.
• You can do it in 10 minutes on a Sunday afternoon without missing a second of the Patriots game.

What makes this all possible is also what makes for a successful e-commerce experience:

• focused, quality inventory (seriously, there’s no bad clothing here)
• multiple, high-resolution images of the products
• findable, useful product information blended with plenty of personality

Also, if for any reason you have to deal with customer service, their ninjas are exquisite. They do Twitter, Facebook or email. Take your pick, they’re real easy to get a hold of.

Finally, as a super-pro style-blogger by night, I appreciate that they’re devoted to making the modern man look good. Check out the product details in the screenshot below and you’ll see foreign clothing concepts like “rise,” “inseam” and “finish,” which all describe the product’s qualities. Then when you wear this pair of brown glen plaid wool slacks and start receiving all sorts of complements, winks and job offers in the elevator, you now know what to look for in your next pair of pants. Ha, you just got a fashion educated, bro.

And here’s $50 off your first order. You’re welcome. Enjoy!